Founded in 2006 by New York based designer, Brookelynn Starnes-Statland, Cloak & Dagger is a women owned and operated business that has been one of NYC’s best boutiques for over a decade!  Those who know, know.  Cloak & Dagger has been the tipping off point for many coveted and cult followed brands for over a decade.  We get it first and others follow suit.  We set the trends, we don’t follow them.  The brands you need to know about that are under the radar are found behind the doors of this East Village Manhattan boutique.  Cloak & Dagger stays on the BEST OF NYC shopping lists for a reason!  Lucky magazine quoted us saying “Shopping at Cloak & Dagger is like shopping in the closet of the coolest girl in the world!”. 

The brand began with the namesake label, Cloak & Dagger, and started off selling to top retailers worldwide including Barney’s New York, Isetan Japan and so many more. In 2009, Starnes-Statland opened her first brick & mortar shop in the East Village, NYC.  To satisfy the demand Starnes-Statland quickly evolved to bring in more merchandise alongside her brand expanding Cloak & Dagger into a multi brand boutique.

Getting an early start working as a stylist & tailor working for celebrities and renowned fashion houses such as Valentino & Prada, Starnes-Statland used her experience and design background along with her love of European old world living & style to curate the Cloak & Dagger brand.  With a background in France & Italy, Starnes-Statland leans toward that for inspiration along with nostalgia for era’s past, mostly notably the 1940s through the 1970s.  L’officiel named Cloak & Dagger  “The French inspired clothing boutique of the East Village”.

The boutique’s success took the focus for Starnes-Statland from 2011 on, but in the hustle of the 2022 Covid 19 pandemic Starnes-Statland revived her dormant Cloak & Dagger label and started producing the namesake label once more.  The garments are all made sustainably and  locally in NYC from end use goods.  There are no carbon emissions created in the production of Cloak & Dagger garments for this reason and Starnes-Statland is proud to report that!

The staff at the Cloak & Dagger boutique play an integral role in contributing to the store’s curation, merchandising and the design process behind the brand.  Starnes-Statland greatly appreciates the value her staff have contributed to the brand.

In 2023 Starnes-Statland opened their second business, Strawberry Fields in Woodstock, New York with co-founder and husband Howie Statland of Rivington Guitars.  

Please see our press page for some of the features done about the brand and feel free to reach out for press inquiries at shop@cloakanddaggernyc.com

A note from Brookelynn:

To our customers and staff, without you, we would not exist!  We have known some of you for many years and in the pandemic felt your support.  We love each and every one of you with all of our hearts and are so happy to grow together over the years!  Let’s keep having fun and looking cute!! : )  Love, Brookelynn xoxo